Present a True Picture in Advertising

Created by Wendy Alley, Modified on Tue, 01 Aug 2023 at 02:19 PM by Wendy Alley

Standard 16.24

MLS participants shall present a true picture in their advertising and representations to the public, including Internet content posted, images, and the URLs and domain names they use, and participants may not:


a.    engage in deceptive or unauthorized framing of real estate brokerage websites;


b.    manipulate (e.g., presenting content developed by others) listing and other content in any             way that produces a deceptive or misleading result;


c.    deceptively use metatags, keywords or other devices/methods to direct, drive, or divert                 Internet traffic;


d.    present content developed by others without either attribution or without permission; or


e.    otherwise misleading consumers, including use of misleading images. (Amended 1/18)

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